# North Star Metric The North Star Metric (NSM) serves as a key performance indicator (KPI) that captures the fundamental value a product or service provides its customers. As a single, definitive metric, it fosters alignment across the organization and informs decision-making and prioritization. **At VOXE, our NSM is predicated on the average monthly spending per user,** and our team is wholly committed to achieving exceptional outcomes for content creators and users. We prioritize revenue and traffic maximization while upholding accessibility and privacy standards. To gauge our platform's growth and profitability, we closely monitor key performance metrics, including Daily Active Users (DAU), Monthly average time of use per slot, and retention. We aim to deliver sustained value and success by consistently tracking and optimising these metrics. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://voxe.gitbook.io/voxe-wiki/marketing-plans/north-star-metric.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.