# Launch Strategy

<figure><img src="https://2589322586-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FTujfKgoG6y8GbKJFPGGn%2Fuploads%2FHy0e43IEIzJ06WzN6mxI%2FMy%20Funnel%402x%20(1).png?alt=media&#x26;token=b597c345-4268-416e-9c80-3bf95222680a" alt=""><figcaption></figcaption></figure>

## Creator Campaign (1° Phase - 8.5 months before launch):

The VOXE Community is prepared to play an active role in product development by providing the team with valuable feedback. Partnership Department is committed to securing strategic collaborations with over 150 prominent content creators. With a budget of $100K, their goals include achieving 50K+ sign-ups for the waiting list and building a solid community.

## Marketing Activities (1° Phase):

During Phase 1, the growth and marketing team plans to execute and test various marketing activities to increase awareness and attract innovators to the VOXE community. These activities include conducting podcasts with international guests, delivering weekly live or video updates, generating viral content, organizing giveaways and events, producing merchandise, developing vlogs, and conducting PR and media interviews. **Through these initiatives, VOXE aims to establish a strong brand presence and foster a vibrant community of like-minded individuals.**

## Ads & PR (1°/2° Phase):

**Implement a series of retargeting strategies to amplify our efforts further and improve the conversion rates and cost-per-acquisition (CPA) of our waiting list and VOXE Community.** These strategies enable us to target and engage with interested individuals, driving higher user acquisition and engagement levels. Retargeted ads increase conversions by up to 70%, boost web traffic by 700%, and drive 35% of app marketing conversions. App remarketing also leads to 50% more paying users.

<details>

<summary>Retargeting Statistics</summary>

[https://financesonline.com/retargeting-statistics/ ](https://financesonline.com/retargeting-statistics/)

</details>

## Influencer Marketing Campaign (2° Phase - 15 days before launch):

<figure><img src="https://2589322586-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FTujfKgoG6y8GbKJFPGGn%2Fuploads%2FgomwXS3Y49SChOYMebb7%2FMy%20Funnel%402x%20(4).png?alt=media&#x26;token=4e4448b6-df9a-4202-b286-ffc628cde631" alt=""><figcaption></figcaption></figure>

**The launch of a comprehensive viral influencer marketing campaign across various social media platforms to attract** and convert users to the referral program. An integrated gamification system incentivises and rewards users based on their performance, encouraging and promoting user involvement and enhancing user interaction. The strategic incorporation of this approach is intended **to generate significant virality and maximize user engagement**, ultimately achieving desired outcomes.

<details>

<summary>Influencers Average Rates</summary>

* Nano-influencers: 1,000–10,000 followers \[$10-$100 x post]
* Micro-influencers: 10,000–50,000 followers \[$100-$500 x post]
* Mid-tier influencers: 50,000–500,000 followers \[$500-$5,000 x post]
* Macro-influencers: 500,000–1,000,000 followers \[$5,000-$10,000 x post]
* Mega-influencers: 1,000,000+ followers \[$10,000+ x post]

**Source:** <https://influencermarketinghub.com/influencer-rates/>

</details>

<details>

<summary>Campaign Information</summary>

Total Cost: $400K

Total Audience: 40.6M+

Engagement Rate: 5%

Conversion Rate: 2%

Audience Engaged: 2M

User Acquired: 40.6K

**Sources:**&#x20;

<https://www.buyapowa.com/blog/referral-program-examples/> -<https://viral-loops.com/referral-marketing/statistics> -<https://www.statista.com/chart/13098/spotify-subscribers-and-active-users/>

<https://www.businessinsider.com/slack-users-are-growing-like-crazy-charts-2018-8>

</details>


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