The platform's growth and success are built on its referral program, which capitalises on the natural power of personal recommendations and word-of-mouth marketing. This strategy is an effective way to meet ambitious user acquisition and engagement targets. The platform allows existing users to refer friends and family, resulting in more cost-effective acquisition and a highly engaged and loyal user base.
Successful referral programs require meticulous planning, execution, and ongoing management. At VOXE, we dedicate significant resources and expertise to make the program user-friendly and practical.
Market estimations indicate that, on average, each existing user refers to three new users. Therefore, Phase 2 targets a minimum of 162.4K users, of which 20% are paid users (32.5K).